Context with Mike DelPrete Sean Soderstrom: Actual Solutions for Actual Problems
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Oct 31, 2024 Sean Soderstrom, CEO of Courted and former leader at Compass, dives into a variety of intriguing topics. He discusses how goat yoga and structured mornings boost his creativity. Soderstrom shares insights on using AI to predict real estate agent migration and the importance of personalizing recruitment strategies. He emphasizes the value of networking through events like the Real Estate Innovation Hub and explains how actionable data can enhance decision-making in brokerage firms. Listen for his take on balancing motivation and inspiration.
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Career Journey
- Sean Soderstrom started his career at McKinsey, then joined Compass in its early days to lead expansion and growth.
- After returning to McKinsey to co-lead their real estate practice, he co-founded Courted with colleagues.
Strategic Pivot
- Courted's initial strategy of creating an agent network proved unsuccessful because it lacked a specific problem to solve.
- Pivoting to a talent management solution for brokerages was their successful 'option B'.
Commission Movement
- While agent turnover may seem low, the commission movement between firms exceeds $10 billion annually.
- This represents a significant opportunity for recruitment and retention.