The Small Business Big Marketing Podcast with Tim Reid

Go for stupid and achieve the unbelievable with Steve Sims | 650

Sep 11, 2023

Steve Sims, founder of the world's first luxury concierge, shares his advice on achieving ridiculous goals. From organizing events in unconventional locations like the headquarters of Space X to securing private tours with Elon Musk, Steve's accomplishments start with pushing boundaries. He emphasizes the importance of getting out of your own way, being willing to be laughed at, and creating a sense of community in business. Don't miss this episode full of unconventional wisdom!

01:12:22

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Episode guests

Steve Sims

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Quick takeaways

Setting big, ridiculous goals can lead to remarkable outcomes for individuals and businesses.

Asking bold questions challenges assumptions, fosters innovation, and builds connections in various industries and communities.

Creating exclusive events, like Speak Easies, provides opportunities for meaningful communication, learning, and networking.

Deep dives

The Power of Going for Stupid

In this podcast episode, the speaker emphasizes the importance of going for big, ridiculous goals. By challenging norms and exceeding expectations, individuals and businesses can achieve remarkable results. The speaker shares examples from his own experience, such as organizing extravagant and memorable experiences for clients. He highlights the value of asking bold questions, gamifying challenges, and embracing failure as a stepping stone to success. By adopting a mindset of going for stupid, individuals can unlock their full potential and create extraordinary outcomes.

Daring to Ask Leads to Success

01:10

Seizing Opportunities During Times of Crisis

01:16

Listen to What Is Needed and Provide Solutions

01:41

Introduction

3min

Unbelievable Achievements and Big, Stupid Goals

5min

The Importance of Being Willing to Be Laughed At

24min

Defining Success, SEO Agency Sponsor, and E-Business Institute Sponsor

4min

The Power of Connecting and Creating Community

18min

Unconventional Event Locations and Building Credibility

18min

Steve Sims, Speak Easy, and Taking Action

3min

Goal setting in business. Long time friend of this podcast Steve Sims, AKA the man that can, whose clients include Elton, Elon and Sir Richard, has one piece of proven advice for all of us … Go for stupid. Ignore it and you and your business is destined for a life of mediocrity. Listen to it, and you just may achieve the ridiculous! It’s a strategically stupid episode 650 of The (14 year-old, award-winning) Small Business Big Marketing podcast.

A little more about Go For Stupid author Steve Sims ...

Steve Sims is the visionary founder of the world’s first luxury concierge that delivers the highest level of personalised travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals interested in living life to its fullest. He is also author of a fantastic book on how and why to set ridiculous goals, aptly titled Go For Stupid: The Art of Achieving Ridiculous Goals.

Previous interviews with Steve Sims:

A simple referral marketing technique | 236

How to get Elton John as a client | 452

Steve teaches you how to ignore what everyone else thinks and go for big, stupid, ridiculous goals. From organising a private dinner in front of Michaelangelo's David to securing a tour of SpaceX led by Elon Musk himself, his accomplishments always start with the same questions: How far can I take this? What would make this a stupid achievement?

You’ll also discover:

How to get out of your own way
The right questions to ask when starting a new project
The habits of highly successful people
Plus Steve describes his Speakeasies that have had him take paying clients into the world's most famous brothel and a level 4 high security prison.

Oh, and one last thing. Despite Steve’s pommy accent and a network of people any of us would kill for, he looks like he’s just stepped off a Harley and is ready to rumble!

I started off by asking Steve why he loves to be laughed at!

Businesses that make this podcast possible

eBusiness Institute - Watch eBusiness Institute's free 90-minute Masterclass on how and why to buy, renovate & sell content websites.

StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).

Patreon - Join Timbo's Business Owner Membership and take control of your marketing.

Book Tim Reid - Keynote or conference emceeing.

As always, thanks for your support. May your marketing be the best marketing.

Timbo Reid

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.

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