S06 EP61: Digging Into Lifetime Value and Customer Acquisition Cost w/ Paul Orlando

In today’s episode, Kunle is joined by Paul Orlando, Founder of Startups Unplugged,  a startup accelerator and incubator that helps companies generate more revenue and enables different communities to attract new businesses.

As a data-driven person, Paul Orlando strategizes according to data and numbers, and with that, he comes up with different approaches on how to get ideal closing customers. Paul learned the hard way that data is very important to measure growth in the business but that was not all.

In this episode, Kunle and Paul talk about Lifetime Value (LTV) and Customer Acquisition Costs (CAC). You will get to hear about the importance of knowing your business by looking into your lifetime value and customer acquisition cost. This is a great episode for entrepreneurs and founders who want to improve their growth metrics such as conversions, average order value, repeat customers, audience size, etc.

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This episode is brought to you by:

Klaviyo 

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

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