Growth Manifesto Podcast A new way to think about strategy and business
13 snips
Nov 11, 2022 
Discover new perspectives on business strategy with Roger Martin as he challenges traditional models, emphasizes customer-centric approaches, and explores the power of habits in maintaining consumer loyalty. Learn from real-life examples and find the balance between data-driven decisions and creativity for long-term success in the business world.
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Helping Lower Levels Compete
- In a multi-business corporation, higher levels should focus on helping lower levels compete better, not controlling them.
- Competition happens at the "coal face" (customer-facing level), so upper management's role is to support those teams.
CBS Sports App Redesign
- Roger Martin switched from CBS Sports to ESPN after a poorly executed app redesign disrupted his habit.
- This highlights how even minor changes can break customer habits and lead to switching.
Prioritizing Customer Habits
- Prioritize customer habits over perceived improvements or feature additions.
- Avoid frequent redesigns, especially for established, successful products or services.