In a session from SportsPro Live in London, Eoin Connolly talks to senior leaders from this year's Rugby League World Cup: chief executive John Dutton, social impact director Tracy Power and tournament director Dean Hardman.
They lay out a distinctive vision for the event, which will unite the men’s, women’s and wheelchair tournaments in England in October and November.
They discuss its aims to support key community initiatives, the challenges of managing such a complex commercial and logistical delivery in Covid conditions that triggered a one-year delay, and the chance for the sport to excite new and existing fans alike.
SportsPro Podcast