Haney Cheema & Bill Alston, Empowering Hard Tech Energy Solutions

In today’s episode, Tyler welcomes Bill Allston and Haney Cheema from ASCENT Consulting, a Calgary-based engineering firm with three decades of experience supporting Western Canada’s energy sector. Bill explains how ASCENT’s people-first culture and client longevity have been the foundation of its success, while Haney dives into how they’re now supporting hydrogen, carbon capture, lithium, and other hard tech startups as they move from ideas to real-world deployment. You’ll hear how ASCENT is bridging the “valley of death” in energy innovation—partnering with incubators, engaging manufacturers, and building trust between nimble startups and risk-averse producers. It’s about translation, not disruption, and doing the work in the middle.

This episode is brought to you by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

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Host links:

Tyler’s website: https://www.tylerchisholm.com

Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm

Guest links:

Bill Alston’s LinkedIn: https://www.linkedin.com/in/bill-alston-p-l-eng-289b44b6

Haney Cheema’s LinkedIn: https://www.linkedin.com/in/haneycheema

ASCENT’s Website: https://www.ascnltd.com

ASCENT’s LinkedIn: https://www.linkedin.com/company/ascent-consulting-ltd

ASCENT’s Instagram https://www.instagram.com/ascent_epcm

Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing