147: Ten Books I Enjoyed Reading with Eric Rozenberg

Jan 3, 2023

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Today, Eric Rozenberg is excited to share with you, the listeners, ten books that impressed and impacted him. He sincerely hopes that you will read and enjoy them and that they will inspire you as much as they did him!

Bio:

Eric Rozenberg has helped thousands of entrepreneurs grow and manage their businesses better. His purpose is to inspire people with integrity and honesty, help them take action, get results, and develop their businesses and their lives.

For two decades in his previous life, Eric consulted with Fortune 500 companies and produced award-winning sales meetings, incentive trips, product launches, and conferences in more than 50 countries across diverse industries. He believes organizations must create meetings and events that are not only breathtakingly memorable but also will bring corporate strategies to life and amplify team motivation/performance.

Eric is an acquisition entrepreneur, speaker, podcaster, and two-time Amazon bestselling author.

His podcast, "The Business of Meetings", is the first podcast in the Meetings & Events Industry dedicated to business owners. Every Tuesday, listeners learn something new they can apply in their businesses and/or get inspired by amazing guests.

His first book, Meeting at C-Level, is the first book on the Why of a meeting. It has been endorsed by 20 of the most influential leaders from the corporate and association worlds and helps professionals to position themselves as strategic partners.

His second book, Before It’s Too Late, A Love Letter to my Daughters and America, is a story of grit, perseverance, and courage. It describes why and how he and his wife brought their daughters to America and why it is the greatest country on Earth.

Eric is a current member of the Entrepreneurs Organization (EO) and of The Strategic Forum. He also serves on the Board of Trustees of the Demoucelle Parkinson Foundation in Belgium and was the first European to serve as Chairman of the International Board of Meetings Professional International (MPI), the largest professional association in the Meetings and Events Industry.

Eric’s ten recommended books:

The Joy of Success, by Susan Ford Collins
The Business Model Generation, by Alexander Osterwalder and Yves Pigneur
The Hawke Method, by Eric Huberman
Trust Me, I’m Lying, by Ryan Holiday
Who Not How, by Dan Sullivan and Dr. Benjamin Hardy
The Alter Ego Effect, by Todd Herman
Building a StoryBrand, by Donald Miller
The Psychology of Money, by Morgan Housel
One Last Talk, by Philip McKernan
Before It’s Too Late, by Eric Rozenberg

The Joy of Success, by Susan Ford Collins

Susan is a Co-founder of the Strategic Forum in Miami. She has been coaching people throughout her career. The Joy of Success: Ten Essential Skills for Getting the Success You Want was the first of the several books she has written. While writing the book, she looked into what made people successful and realized there are ten essential skills every successful person applies, regardless of their culture or country.

Eric found the ten skills she mentioned exciting and easy to apply. He particularly likes her idea of creating a Success File.

The Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder and Yves Pigneur (Designed by Alan Smith)

Eric often refers to this book in his workshops or when people talk to him about their businesses because it is an interesting story. Alexander Osterwalder was writing a dissertation on business models, and that became his business. The idea behind it is to have different blocks to consider for any kind of business. You can download a tool called Business Model Canvas, where everything is mapped into one box to brainstorm a business model for a business of any size. It will eliminate the need to do market research for at least six months.

The Hawke Method, by Erik Huberman

Erik Huberman leads one of the fastest-growing digital agencies in America. He positioned the term “fractional CMO”. The book, The Hawke Method, is centered around the principles of awareness, nurturing, and building trust. The author gives concrete examples to illustrate ways to implement those principles. Eric recommends this book for anyone from beginners in the marketing field to seasoned entrepreneurs.

Trust Me, I’m Lying: Confessions of a Media Manipulator, by Ryan Holiday

Ryan Holiday has written several books, including Stillness Is the Key and Perennial Seller. Trust Me, I’m Lying is a frightening book, but it is also enlightening. In the book, the author explains that incorrect information does get corrected after an article has been published. He also discusses what he did with a well-known retail chain regarding using social media to launch a product.

Who Not How by Dan Sullivan and Dr. Benjamin Hardy

Dan Sullivan is a master coaching guru. Who not How is a principle that entrepreneurs and business owners who think they are irreplaceable and nobody can do things as well as they do, can apply to encourage them to move in the opposite direction.

The Alter Ego Effect: The Power of Secret Identities to Transform Your Life, by Todd Herman

Todd Herman is a fascinating person who coaches athletes and individuals. He wrote The Alter Ego Effect to explain that athletes reach a point where they have to go above and beyond what they would usually do, and the person they become when they put their engine in overdrive is known as their alter ego. In the book, the author explains how to create an alter ego and how to leverage its power to overcome challenges and achieve way more than you would usually achieve in your life.

Building a StoryBrand: Clarify Your Message So Customers Will Listen, by Donald Miller

This book is a must-read for anyone considering starting a new business or who may be re-inventing an existing business. The book explains the entire methodology and journey of using seven steps to create a StoryBrand to help them define the StoryBrand for their companies.

The Psychology of Money: Timeless Lessons on Wealth Greed and Happiness, by Morgan Housel

This is a fascinating book about money. It contains impactful stories and themes to help readers reflect on their values and relationship with money.

One Last Talk: Why Your Truth Matters and How to Speak It, by Philip McKernan

One Last Talk is an invitation for readers to find their truth and speak it out loud to at least one person. The book gives a framework to help readers do it. It is called One Last Talk to challenge and inspire readers to focus their minds and open their hearts by making them face their metaphorical death. It is an inspiring and fascinating read!

Before It’s Too Late: A Love Letter To My Daughters and America, by Eric Rozenberg

Eric is very proud of his book! It is a legacy project. It is the story of why Eric and his family left Europe, the rise of antisemitism, the rise of Islamism, and the cowardliness of leaders. The book goes into the current situation that prompted them to leave for America and the similarities and differences they see in America. The book has many links and references to help readers fact-check and learn more about what Eric has written.

Eric hopes you will enjoy reading these books!

Resource:

Business Model Canvas

Books Mentioned

Meeting at C-Level, by Eric Rozenberg

Before It’s TooLate, A Love Letter to my Daughters and America, by Eric Rozenberg

The Joy of Success, by Susan Ford Collins

The Business Model Generation, by Alexander Osterwalder and Yves Pigneur

The Hawke Method, by Eric Huberman

Trust Me, I’m Lying, by Ryan Holiday

Who Not How, by Dan Sullivan and Dr. Benjamin Hardy

The Alter Ego Effect, by Todd Herman