5THWAVE - The Business of Coffee and Hospitality The important role of the International Coffee Organization
In today’s episode we're to be joined by Vanusia Nogueira, Executive Director of the International Coffee Organization (ICO).
Established in 1963, the ICO was set up to regulate the global coffee market, promote international cooperation and administer the International Coffee Agreement.
Today the ICO is as a vital platform for education and consultation, fostering long-term, sustainable production and increasing consumption of quality coffee.
In this conversation Vanusia discusses the new regulations and initiatives aimed at equipping producers with the solutions and tools to tackle coffee production’s most pressing challenges. She also highlights the importance of establishing funding mechanisms for producers and the necessity of attracting young entrepreneurs back and into specialty coffee at origin.
Credits music: "Pronoia" by Carly Pearl in association with The Coffee Music Project and SEB Collective
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