Talking Tokens Tokenized Whiskey Is Real — And You Can Borrow Against It | Tzvi Wiesel
Jul 15, 2025
Tzvi Wiesel, co-founder and CEO of BAXUS, is revolutionizing the alcohol market through tokenization. He shares insights on tackling pricing inefficiencies and how whiskey collections can be transformed into on-chain collateral. Tzvi explains why he chose Solana for its transactions and the importance of building trust in the marketplace. Discover the potential for leveraging high-value spirits as loan collateral and learn about the global liquidity opportunities in a booming $2 trillion industry. Community engagement and brand loyalty are also key themes throughout the discussion.
AI Snips
Chapters
Transcript
Episode notes
Whiskey Festival Sparked Passion
- Tzvi Wiesel started with zero knowledge of whiskey but gained 40 bottles overnight by working a whiskey festival.
- This experience sparked his passion and deep understanding of price disparities in alcohol markets.
Alcohol Market Pricing Inefficiencies
- Alcohol prices vary widely by location due to supply-demand and retailer pricing power.
- This inefficiency creates opportunities for arbitrage and global accessibility via marketplaces.
Vault Authentication Boosts Trust
- Baxus ensures authenticity by vaulting bottles first before listing for sale.
- This prevents fraud and maintains transparency unlike risky gray market trades.