In this episode of Stop the Scroll, host Brianna Doe interviews Alex Boyd, co-founder of Aware, a LinkedIn analytics and engagement platform. They discuss strategies for building thought leadership on LinkedIn, using creator marketing for demand generation (this idea was really cool), and tips on growing YOUR personal brand and company brand.

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Best Moments:

(06:17) How Alex built his personal brand on LinkedIn over 5+ years by sharing his knowledge and experiences

(08:53) Advice for getting senior executives to buy into thought leadership on LinkedIn

(14:02) Using LinkedIn ads to supplement organic thought leadership content

(20:55) Transitioning from "influencer marketing" to "creator marketing"

(23:00) Aware's creator marketing program structure - no fixed fees, 30% lifetime revenue share

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Guest Bio:

Alex Boyd is the co-founder of Aware, a LinkedIn analytics and engagement platform used by over 1000 brands. He has grown and sold agencies previously and is now focused on angel investing.

Interested in using Aware? Here's my affiliate link!