The last panel at Disruption Forum Retail brought us inspiration from Oliver Lange, who runs the open innovation project at H&Mbeyond and H&M LAB Germany. Oliver shared what his take on running innovative projects in the retail space is, what fuels such projects, and what can stop even the most innovative teams.

Throughout the panel, Oliver answered the following questions:

How can retailers understand the needs and demands of the market?
How does his team at H&Mbeyond work on innovative concepts and ideas? How do they validate them?
What is his definition of co-creation and why is this concept important?
Examples of the projects Oliver has been recently involved in and what lessons he has learned.
What should be the main goal of innovative projects in the fashion industry?

Moderator: David Stepaniuk.