
Optimal Finance Daily - Financial Independence and Money Advice 3356: Negotiate Your Next Raise or Starting Salary by Laurie Sepulveda of Women Who Money on Salary Negotiation
Nov 17, 2025
Uncover the secrets to successful salary negotiations! Learn why many women hesitate to negotiate and how to overcome self-doubt. Embrace the power of research and know your market value. Silence can be your best ally—use it strategically to take control of the conversation. Don't shy away from making counter-offers; they can drastically improve your initial offer. With practice, negotiation becomes a valuable skill that can enhance your earning potential!
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Know Your Market Worth
- Women often undervalue their market worth because they price themselves emotionally instead of using market data.
- Knowing your objective market value gives you leverage and prevents accepting less pay out of gratitude or fear.
C-Level Executive Undervalued Herself
- A C-level executive later discovered colleagues earned hundreds of thousands more because she never negotiated her initial salary.
- She had not researched her market worth and grossly undervalued herself when taking the job.
Flexibility Needs Can Reduce Negotiation
- Returning to work or needing flexibility often reduces women's willingness to negotiate pay.
- Gratitude for opportunities and fear of losing them lead to accepting lower offers.

