In this episode, we learn about macro trends impacting how young people live their lives. We hear why Gen Z are spending more time at home, having less sex and focusing on more digital-first connections.
WGSN CEO Carla Buzasi speaks to Senior Strategist for WGSN Insight Allyson Rees about her research into this macro trend, what led to this behavioural shift, and what the future holds.
Four years after the pandemic, some young consumers still prefer staying home to going out or engaging in nightlife. On TikTok, #BedRotting has become a popular hashtag (300m views) to describe lying in bed for prolonged periods. Retailers must meet Gen Z where they are while still facilitating social outlets and opportunities to indulge. Understanding this cohort’s fears and what makes them feel comfortable will secure their loyalty.