Action Academy | Replace The Job You Hate With A Life You Love How a Firefighter Turned Founder Built An 8-Figure Businesses with Data & AI w/ Matt Velarque
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Jun 23, 2025 In this discussion, Matt Velarque, a serial entrepreneur and co-author of 'Software is a Science,' shares insights from his journey from firefighter to business founder. He highlights the parallels between firefighting and entrepreneurship, emphasizing the need for swift decision-making. Matt explains the importance of validating business ideas through data, strategic partnerships, and clear agreements. The conversation also dives into leveraging AI for enhanced productivity and mastering copywriting, showcasing innovative tools that can transform business operations.
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Entrepreneurial Risk Is Like Firefighting
- Risk in entrepreneurship mirrors firefighting in its urgent decision-making with incomplete data.
- Both fields require minimizing downside while accepting inherent uncertainty.
Validate Before You Build
- Validate your startup idea by pre-selling before building the product to confirm real demand.
- Avoid quitting your job too soon; build momentum while still employed to reduce financial risk.
Helping CrossFit Gyms Grow
- Matt and Jake built software to help CrossFit gyms automate lead follow-up and bookings.
- They helped 25,000 people join gyms before selling the company just before COVID hit.