EP 54: How Fashion Etailers, Linjer Successfully Raised $500,000 through Crowdfunding on Kickstarter & Indiegogo

My guests on today’s show are: Jennifer Chong and Roman Khan, the co-founders of a Luxury Direct to Consumer (D2C) consumer fashion brand that launched their business and raised capital through crowdfunding...They managed to raise over $180,000 on INDIEGOGOand then went unto KICKSTARTER to raise more capital and doubled(YES DOUBLED) what they raised on INDIEGOGO by raising $360,000 just over a year ago.

The are the founders of LINJER - D2C makers of Minimalist leather bags without the luxury markup.They sell their bags for 1/4 the price that luxury brands would sell them for.And are able to do this by selling directly to clients,allowing them to cut out middlemen, storefront costs, and excessive marketing spend.

If you are trying to figure out how to effectively use crowdfunding platforms such asIndiegogo and Kickstarter to launch a direct to consumer business that is set out to change an industry or the world - then listen into this one!

They take us through the exact steps they used to raise capital on indiegogo as well as on kickstarter...And talk through promotion tactics such as blogger/press outreach and scaling awareness through paid media... This episode is not to be missed!

 

Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety.   Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30.   Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified. ★ Support this podcast ★