Miles Beckler, an online entrepreneur who achieved true online success, talks about differentiating yourself from the competition, offering value, utilizing different online verticals, and the importance of building audiences, email lists, and automated systems for cash flow. They also discuss the challenges of finding balance in entrepreneurship, doubling YouTube subscribers, and building personal brands. The guest emphasizes the key to success in the online arena: helping others.
Online success requires building audiences, email lists, sales processes, and automated systems to live the life of your dreams.
Utilizing low-ticket offers and compelling sales copy can help entrepreneurs generate a significant customer base and upsell higher-ticket products or services in the future.
Persistence, determination, and the ability to learn from mistakes are crucial for overcoming challenges and achieving online success.
Deep dives
Achieving Online Success: Building Freedom
Online success is about achieving freedom in one's life. It can mean different things to different people, such as time freedom, financial freedom, or the ability to live life on one's own terms. Many individuals replace traditional desk jobs and long commutes with the goal of building online businesses that support the lifestyle they desire. However, it is crucial to avoid the trap of constantly chasing more and busier, without actually generating the desired results. Online success requires building audiences, email lists, sales processes, and automated systems that generate the necessary cash flow to live the life of your dreams.
The Value of Specific Low-Ticket Offers
Specific offers at a low price point can be a game-changer for online businesses. These affordable offers, paired with compelling sales copy, create an attractive opportunity for potential customers. By utilizing desirable low-ticket offers, entrepreneurs can tap into the concept of lifetime customer value, even if the initial purchase is low-priced. This allows for the generation of a significant customer base and the potential to upsell and cross-sell higher-ticket products or services in the future. The simplicity and accessibility of low-ticket offers make them a powerful tool for customer acquisition and long-term business growth.
The Journey to Online Success: Persistence and Overcoming Obstacles
The path to online success is not always smooth and straightforward. Many entrepreneurs encounter numerous challenges and setbacks along the way. However, what separates successful individuals from others is their persistence and determination to keep going despite the obstacles. Overcoming financial hardships, facing doubts and fears, and dealing with failures are all part of the journey. It is essential to maintain a focused mindset, learn from mistakes, and adapt continuously. By staying committed to one's goals and consistently providing value to their audience, entrepreneurs can build momentum and create the life of freedom and success they desire.
Balancing Work and Personal Life as an Entrepreneur
Finding a work-life balance as an entrepreneur is crucial but challenging, especially in the early stages. Starting a business usually requires a great deal of effort and time investment, often leading to sacrifices in other areas of life. However, as the journey progresses and momentum builds, achieving a better balance becomes possible. Developing effective time management skills, setting boundaries, and prioritizing self-care are essential steps. Balancing work with personal activities, exercise, time with loved ones, and hobbies helps reduce burnout and fosters well-being. Though it may take time to reach a point of balance, consistently working towards it is important for long-term success and fulfillment.
Importance of Personal Branding
Personal brands are crucial for building trust and connection with audiences. People are more likely to do business with individuals they know, like, and trust. Personal brands allow real experiences and stories to be shared, making the connection deeper and more authentic. As AI and technology become more prevalent, the desire to connect with genuine human experiences increases. Personal brands are particularly effective in niche markets, where people seek to connect with like-minded individuals.
Learning from Mistakes and Prioritizing Cash Flow
One of the biggest mistakes in the online arena is having a single point of failure, relying solely on a specific platform or source of income. It is essential to focus on building an email list to ensure continued connection and communication with the audience, even if a platform changes or disappears. It is also crucial to embrace imperfection and take action, allowing for iterations and learning from mistakes along the way. Cash flow is key to sustainable success, providing the freedom to live a fulfilling life while continuing to help and serve others.
In this episode of The Online Performance Podcast, we talk to Miles Beckler about what it took for him to achieve true online success - which to him is freedom.
We also talk about how to differentiate yourself from the competition, offer true value to your audience and how to utilise a range of different online verticals.
This is one not to miss. Links to books and blogs discussed: