"It has to be true to you—it has to be real."

Heather H. Bennett is a marketing strategist and personal brand coach that lives and works in Chicago, Illinois.

Drawing from over 20 years of experience in brand marketing, research & development, and personal branding, Heather brings a unique spin to understanding how a personal brand can impact business and personal goals.

Her social media strategy expertise has been used by professionals and entrepreneurs in areas as diversified as financial wealth management and law to non-profit and professional speaking, education and consumer products to technology and start-ups.

Heather's latest book is “Fun and Fulfilling Careers One Question at a Time: A Step-by-Step Guide to Thriving in Your Personal and Professional Life”

In this episode we spoke about the hardest part of getting an MBA, how she defines personal branding, why all professionals (regardless of their industry) need to establish a personal brand, why a personal brand is important for doing the job you already have, common mistakes people make in the early days of personal brand development, how ageism affects a personal brand, and more!

You can connect with Heather via her website or on LinkedIn!