On this episode of The Jens Heitland Show - Human Innovation, I explore the transformative potential of immersive experiences with Frances Vieras Blanc, a seasoned designer of unforgettable moments. With a background spanning filmmaking, cabaret, video games, and theater, Frances shares her unique journey from the U.S. to France, culminating in the founding of her own company, Eat the Cake Studio.

Frances dives deep into the concept of immersive experiences—how they go beyond mere engagement to create profound emotional and intellectual connections. She explains the core principles behind designing these experiences: putting participants at the heart of the design process, leveraging multisensory elements, incorporating storytelling, and integrating interactive components such as actors to bring the experience to life.

One standout example discussed is a Versailles-inspired team-building event where participants embody historical figures, investigate a real-life scandal, and interact with actors in an immersive chateau setting. Frances emphasizes how immersive experiences like these can forge deeper bonds, transform team dynamics, and inspire creativity in unexpected ways.

We also reflect on our shared experiences at the College of Extraordinary Experiences, where immersive design fosters collaboration, connection, and innovation. Frances shares practical tips for businesses to infuse their team-building and events with immersive elements—starting with identifying a clear purpose, embracing themes, and creating meaningful, human-centered interactions.

Whether you're looking to engage your team on a deeper level, innovate your event strategy, or simply learn about the transformative power of immersive storytelling, this episode is filled with insights and inspiration.