How the 'Curse of Expertise' Could Be Losing Money for Your Law Firm

Resource Links:

• Check out the CaseFuel website
• Get your copy of The Legal Marketing Fastlane

“I felt like he was speaking another language...”

“It went over my head….”

“I don’t have a clue what she was talking about….”

“It got lost in translation...”

We all want to talk to someone who speaks our language. There are few things more painfully awkward than not being able to grasp what someone else is saying. Most of us avoid these uncomfortable conversations at all costs.

But for many attorneys, speaking their client’s language is easier said than done. They may feel like they’re speaking plain, clear-as-day English. But their clients or potential clients hear gibberish. 

And it could be the reason attorneys hear potential clients say, ‘I’ll think about it…” so often at the end of consultations.

These attorneys are falling victim to a common bias — and it’s costing them business.

In today’s value-packed episode, Jan explores why overcoming this bias is a must for growing your firm. By the end of the episode, you may just rethink how you speak to your clients in the future. 

There’s much more to learn in this episode about growing your firm, so tune in now!

About Our Host:

Jan Roos is the CEO of CaseFuel agency, and he helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices

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