On this episode of the Business of Betting Podcast, Jeff Edelstein is joined by Adam Levitan, Co-founder of Establish The Run, to discuss the evolution of DFS, building durable betting media businesses, and what it really takes to maintain an edge in a competitive gambling landscape.

Hear them discuss:

00:00 – Lifestyle shifts, Colorado living, and opening banter
02:40 – Adam’s early career at Rotoworld and the founding of Established The Run
05:45 – Building ETR as a business: scalability, partnerships, and key-man risk
07:30 – The DFS boom, legacy media missteps, and leaving NBC
10:30 – DFS longevity, legality, and comparisons to poker ecosystems
13:45 – Content strategy, niche audiences, and the rise of solo pods
17:15 – Tournament vs. cash play and setting realistic bettor expectations
20:45 – Staying competitive: data investment, modeling, and hiring elite talent
25:00 – Parenting, gambling conversations, and work–life balance
31:00 – Sustainability, identity, and long-term thinking in betting and business

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E273 - Adam Levitan from Establish The Run