Episode 113 | Recorded October 31, 2022

Thank you to our AH Boosters!

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In this podcast episode, Scott and Jason talk to Roger Knecht PB, PGE, VB, President of Universal Accounting. Our hosts and Roger provide valuable insights into building a successful accounting practice, from branding and coaching to pricing and profitability. Whether you're an accountant looking to grow your business or simply interested in the accounting industry, this episode is definitely worth a listen. So, tune in and hear from Roger, Scott, and Jason on how to Build a Profitable Premiere Accounting Practice.

How did Roger get into the space
Branding and Logos
Becoming the third president of Universal Accounting
When do companies need Universal?
How to implement the help with coaching versus advisory
Athletics analogy
Teaching accountants to be coaches
Issues people have learning to coach
What are accountants scared of?
CFO service margins in sole versus firm
Different business structures, services, and profitability
Bookkeeping versus Accounting
Accounting is the language of business
Pricing Accounting and CFO
Mentor, Advisor, Consultant, and Coach semantics
CPAs
What does Universal call different roles?
CEO model or Partnerships?
Different business structures
A success story
Doing the work the right way
The accountant’s accountant: The business coach
Single line items and bad bookkeeping
Advertising lines
Being the CEO and President of a family business
“I fired my wife”
It’s not personal, it’s business
Back to Universal logos
Where to find Roger & wrapping up

All the Shoutouts:

Universal Accounting, Netflix, Harry Potter, Exxon

113 Universal Accounting Class (feat. Roger Knecht)