294: How to Win Large Enterprise Deals as a Startup - with Ron Gidron

Embarking on the entrepreneurial journey in the tech industry can be like a roller coaster ride - it’s exciting, filled with energy, and demands unyielding dedication. 

In this episode of Scale Your SaaS, host and B2B SaaS Sales Coach Matt Wolach had a candid conversation with Ron Gidron, Founder and CEO at xtype. Read on to delve into the whirlwind of experiences, insights, and lessons learned while scaling a tech startup, particularly in targeting the enterprise sector.

Podcast: Scale Your SaaS with Matt Wolach

Episode: Episode No. 294, “How to Win Large Enterprise Deals as a Startup - with Ron Gidron”

Host: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and Investor

Guest: Ron Gidron, Founder and CEO at xtype

[5:11] "Fall in love with the problem versus a solution."

[14:43] "Selling to enterprises means selling to a team, not just an individual."

[18:59] "It's not always the best product that wins; it's how you make the buyer understand their problem."

[21:22] "If the problem is big enough, they won't care how big you are or how long you've been around."

To learn more about xtype, visit: https://www.xtype.io/ 

You can also find Ron Gidron on LinkedIn: https://www.linkedin.com/in/rongidron/ 

For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com.