

Acquired Episode 39: Whole Foods Market
8 snips Jun 21, 2017
Covering Amazon's acquisition of Whole Foods Market, the podcast dives into the history of grocery, tech, and Amazon, from Webvan to Instacart. It explores Whole Foods' origins, struggles, and sale to Amazon. The acquisition's implications include Amazon Go, transportation cost reduction, international grocery moves, and leveraging Whole Foods' assets. The podcast also discusses the rise of Kiva Systems, potential human capital management problems for Amazon, and the competition between Instacart and Amazon.
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Whole Foods Origins
- John Mackey and Renee Lawson Hardy started Whole Foods, initially "Safer Way," in 1978.
- The first store was in Austin, Texas, catering to the "hippie" scene.
Growth by Acquisition
- Whole Foods expanded through acquisitions of smaller natural food stores, mirroring Starbucks' growth.
- This strategy allowed them to capitalize on the growing organic food movement.
Declining Sales
- Despite the growing health food trend, Whole Foods experienced declining sales for seven consecutive quarters.
- Increased competition from other retailers offering natural and organic foods contributed to this decline.