How To Run Partnership Ads on Meta Like The Top 1%

How to Scale DTC Brands with Third-Party Ads

Struggling to scale Meta ads without killing your CPA? In this episode of D2C Diaries, Olly breaks down the exact whitelisting and partnership ad strategies we’re using across 8 figure ad accounts to unlock First-Time Impression Ratio (FTI) and drive incremental reach.

This internal training reveals why Meta’s Andromeda algorithm update makes creative and third-party identity the new targeting, how to build high-performing whitelisting ad funnels, and what most DTC brands get wrong when trying to scale on Facebook and Instagram. You’ll learn how to use creator-led content, publisher positioning, and partnership ads to lower CPMs, improve engagement, and grow your customer base profitably.

Whether you’re running ads for a DTC brand or managing a performance team, this is a plug-and-play strategy for scaling Meta spend without burning efficiency.

Watch the full Meta ad strategy training now to see how we do it.

00:00 What this session covers
02:17 How Meta has changed
03:18 What Meta Andromeda is
06:07 What FTI is and how to track it
11:30 The FTI funnel
12:30 Why now is the time to adopt third-party ads
13:48 The 3 types of third-party delivery on Meta
23:45 What best-in-class looks like: 3 funnel examples
29:10 Brands doing this well (and why to study them)
30:05 Tactical ways to execute for your brand
34:05 Results you'll see when done right
35:13 How to measure success (FTI, CPM, visitor % etc)
37:30 5 action points to takeaway