AI for Founders with Ryan Estes Build an audience you actually own
Apr 20, 2025
34:37
Scaling Founder Series Part Two - AI for Founders 🎙️ Scaling Founder Series: Build an Audience You Actually Own
In this episode of AI for Founders, host Ryan Estes explores how founders can build an audience they truly own—beyond the limitations of social platforms. This session, recorded live, introduces five frameworks for creating consistently and converting your audience into community and product.
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🔑 Key Takeaways:- Own the audience: Email, website, podcast feed
- Email list: Direct and permission-based connection
- Website: Full control, testing ground, and content hub
- Podcast: High-trust deep engagement
- Personal branding matters: Drives conversions, valuations, and investor interest
- Start by identifying an underserved audience
- Engage consistently to build trust and feedback loops
- Co-create and validate a product after you've earned trust
- Pick a medium you enjoy (writing, podcasting, video, etc.)
- Test for 90 days before judging success
- Stay aligned with trending formats (e.g., short-form video)
- Trigger inspiration through activities (walks, podcasts)
- Capture ideas using Apple Notes or TwoApps
- Build rituals and block time for creation
- Set clear, measurable goals
- Track engagement and adjust formats
- Don’t judge your work until you’ve published 100 times
- Pick one primary objective (e.g., email subs or revenue)
- Review every 30–90 days to track progress
- Spiral – AI writing platform with voice training
- TwoApps – Idea capture for creatives
- Milled – Newsletter discovery engine
- Spotify for Podcasters – Free podcast hosting with video support
- Descript – AI podcast and video editor
- ryanestes.info
The pod on TikTok
The pod on YouTube
The pod on Spotify
The pod on Apple
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