The Powers That Be: Daily
Ari’s Deep Frieze
May 7, 2025
Join Marion Maneker, author of Wallpower and art fair expert, as he navigates the bustling art fair circuit. He delves into the frenetic pace of events and discusses whether demand can keep up. Discover why Ari Emmanuel's big investment in Frieze is a game-changer. Marion also clarifies the distinct roles of art fairs versus auctions, shedding light on accessibility and the nuances of art collecting. Expect a mix of humor and insight as he connects pop culture and art appreciation.
20:44
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Quick takeaways
- The surge of art fairs significantly alters the art landscape by attracting diverse audiences and providing unique gallery exposure opportunities.
- Ari Emanuel's acquisition of the Frieze Art Fair exemplifies a strategic expansion into a lucrative art events market, despite sustainability concerns.
Deep dives
The Rise of Art Fairs
The increasing number of art fairs has transformed the art landscape, attracting a wider audience and providing venues for galleries to showcase their work. Events like the Freeze Art Fair, which originated from a contemporary art magazine, have grown significantly since their inception and now feature numerous galleries from around the world. This rise has led to large auction houses coordinating their sales with fair dates to maximize foot traffic, highlighting the fairs' role in drawing collectors and art enthusiasts alike. Despite the growth, questions remain regarding the sustainability and profitability of these fairs in a market where saturation may challenge long-term demand.
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