The Powers That Be: Daily Ari’s Deep Frieze
May 7, 2025
Join Marion Maneker, author of Wallpower and art fair expert, as he navigates the bustling art fair circuit. He delves into the frenetic pace of events and discusses whether demand can keep up. Discover why Ari Emmanuel's big investment in Frieze is a game-changer. Marion also clarifies the distinct roles of art fairs versus auctions, shedding light on accessibility and the nuances of art collecting. Expect a mix of humor and insight as he connects pop culture and art appreciation.
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Origin and Growth of Frieze Fair
- Frieze Art Fair began in 2003 as a tent exhibition set up by a British contemporary art magazine in London.
- It grew into a major event, expanding internationally including New York, LA, and Seoul, and later adding related fairs and auctions.
Challenges of Growing Art Fairs
- Frieze is profitable but growth potential is uncertain amid saturation in art fairs.
- Art fairs face high logistical costs and depend on selling booth spaces and sponsorships for revenue.
Art Fairs Connect New Collectors
- Art fairs provide galleries access to pooled client lists and new collectors, which is vital as many collectors buy art only for a limited time.
- Sustaining acquisition of new collectors is crucial for galleries' growth and relevance.