Twitter as a Terrible Platform for Advertising

The podcast highlights that Twitter has always been a poor advertising platform, primarily due to its format and targeting limitations. The nature of Twitter as a platform, where users are often engaged in other activities or focused on textual content, makes them less receptive to advertisements. Unlike platforms like Instagram, where users are more likely to come across ads while casually browsing through pictures, Twitter users are more likely to find ads intrusive. Additionally, Twitter's advertising model has predominantly focused on brand advertising rather than direct response advertising, where the return on investment is easily measurable. This has led to struggles for Twitter in attracting advertisers, especially during periods of advertising slowdown or when faced with brand-associated controversies.