Simon Au is the North American Executive Creative Director at Kraft Heinz's internal agency, The Kitchen. Under his leadership, the agency has achieved remarkable growth, expanding to over 100+ team members spanning two countries and overseeing 15 brands, all within just two years. His leadership has transformed the agency into a nimble, culturally responsive creative powerhouse known for producing fast, innovative work.

The agency has earned numerous awards worldwide, including recognition at Cannes and being named the Drum's Global In-House Agency of the Year, ANA In-House Agency of the Year, and Shorty small agency of the year.

Beyond his contributions to The Kitchen, Simon is a dedicated advocate for diversity and inclusion in the industry, particularly championing BIPOC (Black, Indigenous, and People of Color) and LGBTQ+ representation throughout his career.

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In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity.

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https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/#resource-form

20 Simon Au, North American ECD at Kraft Heinz's internal agency, The Kitchen