The Best One Yet

🛸 “$UFO” — Drone stocks’ mystery surge. Crumbl’s $1B cookie. Waymo beat Lyft.

Dec 17, 2024

Crumbl Cookies has exploded into all 50 states, thanks to a savvy business model centered on social media marketing. Meanwhile, a drone mystery in New Jersey has sparked interest as several drone stocks surge. In a competitive twist, Waymo has outpaced Lyft in the ride-hailing market, highlighting the importance of financial backing. Plus, did you know PEZ candy was originally inspired by cigarettes? Tune in for these intriguing stories and more!

22:52

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Quick takeaways

Crumbl Cookies' innovative B2A business model, leveraging social media and FOMO marketing, has fueled its rapid expansion across all 50 states.

Waymo's recent dominance over Lyft in the ride-hailing market highlights the competitive edge provided by significant financial resources and technology investments.

Deep dives

Crumble Cookies: A New Business Model

Crumble Cookies has achieved significant growth by recently opening its 1,000th store across all 50 states, transforming into a billion-dollar company. The chain's unique business strategy, referred to as B to A, or business to algorithm, centers around leveraging social media to drive sales and engagement. Crumble releases six new cookie flavors every week, creating a sense of urgency and exclusivity, which enhances its appeal among younger consumers. This FOMO (fear of missing out) marketing approach effectively engages customers, as highlighted by their massive followings on platforms like Instagram and TikTok.

Intro

4min

Winter Getaways and Sweet Successes

2min

The Sweet Success of Crumble: A Cookie Empire Built on FOMO Marketing

4min

Social Media Influence and Tech Shifts

15min

Celebrating Wins and a Grinchy Holiday Podcast Introduction

2min

Crumbl Cookies have reached all 50 states with a new biz model… B2A: Business-to-Algorithm.

There’s a drone mystery in the New Jersey skies… So we found 3 drone stocks surging.

Waymo just passed Lyft for the 1st time ever in a ride-hail market… because money is a moat.

Plus, PEZ candy was actually inspired by cigarettes… and that wild story is the latest episode of our weekly show, The Best Idea Yet. 🍬Pez: The Cigarette-Inspired Candy. Subscribe to our new (2nd) show here: Wondery.fm/TheBestIdeaYetLinks. Episodes drop weekly. It’s The Best Idea Yet.

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$PLTR $RCAT $LYFT $GOOG

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Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.

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