The Best One Yet
đ¸ â$UFOâ â Drone stocksâ mystery surge. Crumblâs $1B cookie. Waymo beat Lyft.
Dec 17, 2024
Crumbl Cookies has exploded into all 50 states, thanks to a savvy business model centered on social media marketing. Meanwhile, a drone mystery in New Jersey has sparked interest as several drone stocks surge. In a competitive twist, Waymo has outpaced Lyft in the ride-hailing market, highlighting the importance of financial backing. Plus, did you know PEZ candy was originally inspired by cigarettes? Tune in for these intriguing stories and more!
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Quick takeaways
- Crumbl Cookies' innovative B2A business model, leveraging social media and FOMO marketing, has fueled its rapid expansion across all 50 states.
- Waymo's recent dominance over Lyft in the ride-hailing market highlights the competitive edge provided by significant financial resources and technology investments.
Deep dives
Crumble Cookies: A New Business Model
Crumble Cookies has achieved significant growth by recently opening its 1,000th store across all 50 states, transforming into a billion-dollar company. The chain's unique business strategy, referred to as B to A, or business to algorithm, centers around leveraging social media to drive sales and engagement. Crumble releases six new cookie flavors every week, creating a sense of urgency and exclusivity, which enhances its appeal among younger consumers. This FOMO (fear of missing out) marketing approach effectively engages customers, as highlighted by their massive followings on platforms like Instagram and TikTok.
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