In this episode of Small Business Quick Wins, host Jay Schwedelson discusses the importance of "secret shopping" your own business to uncover any leaks in your sales and marketing funnel.

Jay shares a startling statistic that 50% of small businesses fail by their 5th year. The #1 reason cited? A lack of demand. Or is the real issue a lack of follow-up due to undetected leaks in their pipeline?

Best Moments:

(01:02) Why you should "Secret Shopper" YOUR business

(03:45) You have 3 hours to get back to a potential customer that fills out an online form or you'll lose 40% of those opportunities

(06:27) 22% of businesses fail within the first year of their business

(07:23) Only two outcomes can come from "Secret Shopper" strategy

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