Soundstripe is a tech-enabled music licensing company working with brands, agencies and rightsholders, housing 1.5 million users in 160 countries. In this episode, Soundstripe’s Angela Abbott walks us through their licensing process, emphasizing how the platform ensures artists maintain sonic identity. She then imparts advice to early-level professionals, and addresses aspects of licensing that may be overlooked, such as microsync, the importance of valuing licensed music to ad spend, and differences in monetization models from platform to platform.
The Future of What