152 - Simple Frameworks To Define Good Content & Create A Memorable Experience (Obaid Durrani, Head of Content at HockeyStack)

Obaid Durrani is Head of Content at HockeyStack. He's also Creator Advisor at Cognism (a Series C startup) and he's the co-host of the Cheat Codes podcast with Todd Clouser who I also had on the show (check out Ep. 148).

Prior, Obaid was Associate Creative Director at Refine Labs. Prior to that he bootstrapped a 5-person content + animation team to $420k ARR.

In this episode we cover:

What does “creative” mean to you;

When Todd was on the show with me (Ep. 148) he talked about 3 content types. Can you help me understand what else is part of your "Easy Mode" framework to build a marketing content engine;

Top 1-2 creative marketing ideas from your past experience;

Where do you get your creative ideas.

You can find Obaid on LinkedIn >> www.linkedin.com/in/obaid-khan-durrani

Check out HockeyStack >> https://hockeystack.com

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