20 Minute Books

Influence is Your Superpower - Book Summary

14 snips
Jun 10, 2025
Delve into the intriguing nature of influence as a powerful human skill. Discover how our subconscious 'gator brain' impacts decision-making and learn techniques to simplify requests for better outcomes. Explore the art of reframing objections, likening it to the fluidity of Aikido, where resistance becomes an opportunity. Gain insights on leveraging empathy and collaboration to overcome challenges in persuasion, emphasizing ethical engagement and the potential for positive transformation.
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INSIGHT

Gator Brain Drives Decisions

  • Human brains mostly operate automatically using a 'gator brain' that conserves energy by relying on instincts and habits.
  • Homeostasis between this and the more analytical 'judge brain' affects how people respond to influence efforts.
ANECDOTE

Jia Jiang's Rejection Therapy

  • Jia Jiang's 100-day rejection therapy involved asking strangers for absurd favors to overcome fear of rejection.
  • This practice led him to receive many surprising yeses and build confidence in asking.
ADVICE

Build Confidence by Saying No

  • Practice saying no firmly and respectfully to requests that don't excite you.
  • This builds confidence and reduces fear of rejection, enabling you to ask for what you want.
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