Thinking about adding AI SDRs to your sales team? In this episode, we break down what actually works—and what doesn't—when implementing AI in your sales development process. From common onboarding mistakes to where AI truly shines (and stumbles), here’s what you need to know before you plug it in.

Articles mentioned in the episode:

11x CEO Hasan Sukkar steps down - https://techcrunch.com/2025/05/05/11x-ceo-hasan-sukkar-steps-down/
Artisan Raises $25M Series A - https://www.forbes.com/sites/dariashunina/2025/04/09/artisan-raises-25m-to-replace-repetitive-work-with-ai-employees/
11x.ai Review worth the hype? - https://saassalesdirector.medium.com/11x-ai-review-worth-the-hype-a33e89a9716f

Never miss a new episode, join our newsletter on revenueformula.substack.com

(00:00) - Introduction
(01:21) - Implementing AI SDRs
(03:51) - The state of AI SDR vendors
(05:58) - AI fatigue is real
(07:15) - The AI SDR in your funnel
(10:50) - Where the AI is actually better than your team
(13:03) - Onboarding and training AI
(20:04) - Project managing AI SDRs
(24:12) - Wrapping up

What you need to know about AI SDRs