The Revenue Formula What you need to know about AI SDRs
May 13, 2025
This discussion dives into the implementation of AI sales development representatives (SDRs) and highlights the common pitfalls during onboarding. The hosts stress the importance of understanding where AI excels, especially in research and handling inbound inquiries. They tackle the growing concern of AI fatigue and discuss the necessity of a human touch in outreach. Experimenting with various vendors is also recommended to find the right fit for your team. Overall, it's a detailed look into optimizing AI's role in sales.
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AI Is A Tool Not A Magic Wand
- AI is a tool to help regain growth but it won't magically restore old playbooks by itself.
- Use AI where a funnel metric is weak or overpriced, not as a universal replacement.
AI Fatigue Has Come Fast
- AI fatigue has arrived much faster than past channel cycles like email or cold calling.
- That fatigue forces teams to refine targeting and outreach to reach over-messaged prospects.
Start With Funnel Pain Points
- Map where in your revenue funnel AI can impact a measurable metric before buying any tool.
- Prioritise parts like list building, enrichment, outreach or AE copilot features based on ROI.