Merch sales is one of, if not the primary, revenue generator for artists at certain levels of their careers. Tie this into the fact that merch proudly worn or displayed by their fans helps spread the word about their music, and it becomes all too essential for today’s artists to have a strong merch strategy. This important need is what led Vanessa Ferrer to found Merch Cat, a POS & inventory management tool that helps artists track what merch they sell each night on tour, easily identify what merch items & types of products are most popular among their fans, and unify sales across the merch table and a fan-centric shopping app. We spoke with Ferrer about Merch Cat’s story, the importance of using sales metrics to understand your fanbase, why every artist should have a holistic approach to merch sales, and beyond!
The Future of What