Big Technology Podcast Can The Media Fix Its Trust Problem? — With Nicholas Thompson
May 31, 2022
Nicholas Thompson, CEO of The Atlantic and former Wired editor-in-chief, dives into the media's pressing trust crisis. He discusses the factors behind declining trust, like societal polarization and new subscription models. The conversation also delves into the impact of social media on journalism, especially after Elon Musk's acquisition of Twitter. Thompson examines how these shifts challenge media integrity and explore the balance between journalism and economic pressures. Personal touches include his insights on maintaining fitness amid professional chaos.
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Declining Media Trust
- Declining media trust stems from filter bubbles and targeted attacks by political figures.
- Social media amplifies this by showcasing individual reporters, sometimes negatively impacting the whole publication.
Subscription Model Influence
- Subscription models might incentivize polarization by encouraging publications to cater to like-minded subscribers.
- This contrasts with advertising models, which often prioritize reach and potentially outrage.
Silicon Valley vs. Media
- Silicon Valley often criticizes media for writing negative stories for clicks or due to competition.
- Thompson believes journalists' critiques are genuine, driven by concerns about tech's impact on society.