The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving 469: Market trends analysis (Strategy Skills classics)
Jul 29, 2024
Dive into the world of strategic visioning and the pitfalls of superficial analysis in corporate strategy. Discover how meaningful analysis can convey powerful messages and the importance of personal accountability in consulting. Uncover the secrets to maintaining a strong business reputation while navigating market trends, and learn how a structured approach can lead to creative insights that drive client success. This discussion highlights the significance of delivering impactful work that truly matters.
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Consultant Coasting on Reputation
- An ex-McKinsey consultant summarized pre-existing reports instead of conducting original analysis for a study.
- This consultant was removed from the project due to inadequate work and coasting on reputation.
Trends Analysis Methodology
- Define a clear objective function before starting any trends analysis.
- Break down the drivers impacting the objective and build a story around these drivers.
Effective Industry Analysis
- Start with a clear objective when building market trends or industry analysis.
- Develop hypotheses, test them with data, and then structure your presentation.