31) How putting yourself out there can strengthen your brand and message with Spirit of 608's Lorraine Sanders

What’s a common struggle specifically for us eco and socially-driven entrepreneurs and creatives that might prevent our passion projects from thriving? Why is it important for us to support large corporations that may have a history of irresponsible practices? Journalist, media strategist, podcast producer and host of Spirit of 608 podcast, Lorraine Sanders, shares her wisdom with us in this episode.

 

 

HIGHLIGHTS

[4:54] Lorraine: "I really care about where things came from and the story behind them and that brings more meaning to the things in our lives."

[5:59] Something Lorraine learned about sustainable fashion that shocked her.

[10:21] Lorraine's greatest challenge growing her platform.

[12:33] Kaméa: "What are some common mistakes that eco creatives and entrepreneurs make when trying to build out their presence?"

[13:06] Lorraine: "A lot of people feel like they can't start building their relationships with the media until everything with the brand is perfect. But if you wait... it's almost too late to gather authentic attention."

[15:07] Lorraine on why it's important for business owners to put themselves out there.

[17:44] Lorraine: "The common thread of founders that are making it happen is this thing inside of them that tells them they are going to figure it out. It's a matter of how and when, not if."

[20:30] Kaméa: "How can we tell a more powerful story about sustainability?"

[21:10] Lorraine: "I think we're finally waking up and seeing how major brands who have been vilified are likely to be the ones that truly shift really fundamental, systemic change globally."

[22:49] "Don't oversimplify complicated things."

  

 

Thanks for bringing your light! Find the full show notes with links and resources at www.greendreamer.com, and share your #1 takeaway from the episode tagging our featured guest and me @KameaChayne to spread the light and to let us know you're tuning in!