In this episode of Content Briefly, we’ve interviewed Andrew Davies, CMO at Paddle, and discussed the integration of content marketing within business growth strategies, the complexities of content attribution, and more.

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Timestamps:

00:00 Intro

01:30 Who is Andrew Davies?

01:49 Andrew’s background.

03:22 What is Paddle about, who is it for, and its pricing model?

05:47 Navigating content marketing challenges from a CMO's perspective.

08:10 Balancing creativity and commercial goals in content marketing.

10:38 The complexity of attribution in marketing.

13:29 Integrating customer insights into your content strategy.

14:49 Expectations for content teams to analyze data.

15:57 Elevating brand engagement through episodic video content.

19:14 Balancing specialized content with broad appeal in business strategy videos.

22:10 Content's role in corporate acquisition.

25:07 The emotional core of business narratives and acquisition.

27:18 The remote realities of content production.

28:55 What the path towards becoming a CMO looks like.

32:42 Learn more about Andrew Davies and Paddle and get in touch.

33:24 Outro

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Useful Links:

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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