Today’s topic has been on my mind for some time now, and I want to share the 8 marketing skills that you must learn to be successful in any business, but specifically as a personal brand selling digital products. 

If you put your attention on these foundational skills, practice them and make the effort to get better with each, I’m here to tell you that you absolutely will build your authority and make more sales! 

What resonated with you the most from this episode, and is there one particular marketing skill that you will be focusing on? We want to hear from you! Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jeunejenni. 

In this episode you’ll hear:

• Why it’s so important to understand that a skill can be worked on and improved, and it isn’t something you’re just born with or given 

• The way that the skill of offer creation has a science behind it, but is really simple at its core

• What it means to use leading language in your communication and why this is one of the essential marketing skills to learn 

• How demonstrating authority isn’t just a verbal skill 

• A look at the often undervalued skill of storytelling and what makes telling your story so powerful 

• The big issue with trying to be everything to everyone with your marketing

• Understanding and working with the two polarities of desire versus doubt 

• Where many marketers are missing the mark when it comes to creating urgency

• A simple way that you learn and apply the skill of shifting a perspective, and what happens when you’re able to do this 

For full show notes and links, visit: https://www.mindyourbusinesspodcast.com/blog/707