Consumer awareness and education are crucial in reducing environmental impact

Reducing the environmental impact of consumer products not only depends on how brands manufacture their items, but also on how consumers care for and use these products. Simple actions such as washing clothes at lower temperatures and shorter cycles can significantly reduce microfiber shedding, which contributes to ocean pollution. Brands can play a role in educating consumers about proper garment care and investing in consumer awareness to collectively reduce the environmental footprint. Moreover, brands like The Body Shop and L'Oreal have implemented recycling and take-back programs to promote circularity and prevent plastic waste from reaching the ocean. By encouraging responsible sourcing, reducing water dependence, and introducing circularity, both the fashion and personal care industries can make a substantial positive impact on the environment.