Full-Funnel B2B Marketing Show Podcast 29: The 1-Day a Week Content Machine That Lands Corporate Clients with Luk Smeyers
Oct 25, 2020
41:43
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With thousands of products and service providers at your prospect’s fingertips, how can you stand out in this cut-throat competitive, overcrowded market?
In today’s world, if you are selling complex B2B products or services, it’s absolutely essential to stand out, in order to consistently win profitable clients that value your expertise.
Referrals work, but the pipeline doesn’t feel as reliable as it once did. The market has shifted.
That’s why I’m so excited to have Luk Smeyers, the founder of The Visible Authority on our podcast.
I met Luk about 8 years ago, while he was the CEO of iNostix, with top corporate clients in their portfolio.
What I found astonishing was that he has never had to sell, persuade or negotiate to grow his business.
Instead, he was consistently writing, speaking, posting on social media and building an authority in his field — while still having to do anything a CEO has to do to running and grow his business.
In this episode, we’ll talk about:
- His 1-day a week content machine that wins corporate clients
- With so much “content spam” out there, how do you make sure your content will actually resonate with your ideal customers?
- How to get your content in front of busy decision makers?
Luk on LinkedIn: https://www.linkedin.com/in/luksmeyers/
Learn more at https://www.thevisibleauthority.com/
With thousands of products and service providers at your prospect’s fingertips, how can you stand out in this cut-throat competitive, overcrowded market?
In today’s world, if you are selling complex B2B products or services, it’s absolutely essential to stand out, in order to consistently win profitable clients that value your expertise.
Referrals work, but the pipeline doesn’t feel as reliable as it once did. The market has shifted.
That’s why I’m so excited to have Luk Smeyers, the founder of The Visible Authority on our podcast.
I met Luk about 8 years ago, while he was the CEO of iNostix, with top corporate clients in their portfolio.
What I found astonishing was that he has never had to sell, persuade or negotiate to grow his business.
Instead, he was consistently writing, speaking, posting on social media and building an authority in his field — while still having to do anything a CEO has to do to running and grow his business.
In this episode, we’ll talk about:
- His 1-day a week content machine that wins corporate clients
- With so much “content spam” out there, how do you make sure your content will actually resonate with your ideal customers?
- How to get your content in front of busy decision makers?
Luk on LinkedIn: https://www.linkedin.com/in/luksmeyers/
Learn more at https://www.thevisibleauthority.com/