Today David speaks with Carter Jensen, Senior Manager of Global Digital Strategy at General Mills. Carter has three areas of focus: Leading the acceleration of AI; heading up consumer-first digital strategy; and an international focus on digital learning and development. They discuss the differences between agency life vs working in-house for a big brand (4:41), Carter's experience at General Mills (6:57), how to balance an international team's needs when they're different than North America (22:54), and how transformative Carter thinks AI will be in the next five years (26:03).
Connect with Carter on LinkedIn: https://www.linkedin.com/in/carterjensen/
Learn more: https://itsrapid.ai/
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker
Beyond The Shelf