EP198:Magnetic: How C.P. Company & Stone Island Defined an Era ft. Tony Rivers

Today's episode features one of the authors behind Magnetic, a powerful tribute to the late Massimo Osti and his legendary clothing labels C.P. Company, Boneville, and Stone Island. We dive into Tony's personal journey into the world of menswear and explore what drew him to Osti's iconic brands. Our conversation unpacks how these labels became essential pieces of 90s youth culture especially on the football terraces, where they weren’t just clothes, but cultural statements. We discuss Magnetic, the book co authored by Tony Rivers and James Burnett, which chronicles how Osti’s designs made their way to the UK and left an indelible mark on both menswear and football culture. From the idea of a "uniform" worn by terrace-goers to the emergence of a new subculture, this episode uncovers how clothing became a language of identity, rebellion, and unity. Join us for an insightful conversation on the intersection of menswear, football, and 90s youth culture and how it all helped shape a pivotal era in menswear.