The Shopify Growth Show Lessons From Starting 10 Startups with Craig Swanson (#61)
Feb 7, 2022
58:15
Jim is joined by Craig Swanson, who has started more than 10 companies that continue to operate to this day. From co-founding CreativeLive to selling an e-product business for 8 figures, Craig has been incredibly successful in the e-product space and gives tips on how to increase growth in the digital marketplace and shares success (and failure) stories from his own life.
TOPICS DISCUSSED IN TODAY’S EPISODE
- Criteria for building an e-product business
- How to make failure a business strategy
- Separating family finances to afford business risk
- What to do when business strategy doesn’t align with personal work
- Learning from the customers and user generated content
- When can you raise prices and still entice new customers
- Half-baked ideas for a growth agency
Resources:
Additional episodes you might enjoy:
- Startup Ideas by Paul Graham (#45)
- Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)
- How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)
- Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)
- How We're Validating Startup Ideas (#51)