

How to Start Thinking Wrong To Make Things Right with Laura Quinn
My guest today is Laura Quinn, Senior Director and Private Sector Lead at Purpose - a social impact and movement-building agency, where she leads client relationships with Danone North America, Uber, ViacomCBS, Bloomberg Philanthropies and others.
Laura's16 year career spans corporate purpose, sustainability, CSR and brand building across Europe, Asia and the US. She brings international perspective to reimagining the ways organizations can be a force for good in the world.
I invited Laura to be a guest on my show to talk about purposeful brands. I wanted to learn why more businesses need to start thinking wrong. And I was curious to get her POV on how brands can balance their profit with their impact on society and the environment.
BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.
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Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
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