What Does "Go-To" Really Mean (And How Do You Become It?)
whatshot 7 snips
Apr 10, 2025
Becoming the go-to person isn't about being the best; it’s about being the one everyone recommends. Discover why experts often remain unnoticed and what makes someone truly referable. Learn how trying too hard can actually push people away and the mindset shifts that can enhance your visibility. Embrace challenges while developing a strong connection with your audience, ensuring your name comes up first when it counts. This engaging discussion redefines how you can lead your brand with authenticity and impact.
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insights INSIGHT
Go-To vs. Expert
Being the "go-to" expert isn't about being the best; it's about being recommended without hesitation.
It's about being top-of-mind when people discuss your area of expertise.
question_answer ANECDOTE
Cloud Couch Research
Heather Sager joined a "cloud couch" Facebook group to research couches and witnessed genuine peer reviews.
She contrasts this with curated influencer promotions and fake Amazon reviews, highlighting the power of authentic peer recommendations.
volunteer_activism ADVICE
Authenticity over Contrivance
Prioritize genuine word-of-mouth marketing over contrived endorsements.
Authentic recommendations carry more weight than forced testimonials from friends or peers.
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The 5AM Club by Robin Sharma is a book that advocates for the importance of starting your day early to achieve success. The book is presented in a story format, following a struggling artist and a disillusioned entrepreneur who are mentored by a billionaire. It introduces the concept of the 'Victory Hour,' a 20-20-20 morning routine that involves exercise, reflection, and learning. Sharma emphasizes the need to optimize the first hour of the day to improve focus, reduce stress, and increase productivity. The book also discusses themes such as tapping into full potential, escaping complacency, and developing the four interior empires of mindset, heartset, healthset, and soulset[2][3][5].
The language of trust
Michael Maslansky
Being the "go-to" isn’t about being the best at what you do. It’s about being the one people recommend and reach out to without hesitation.
In this episode of The Ramble Refinery, I’m breaking down the real difference between being an expert—and becoming the one people actually think of when the moment counts.
You’ll hear:
Why most experts stay overlooked (and what sets the go-to’s apart)
A spicy take on why trying too hard actually pushes people away
What makes someone referable (hint: it’s not more content or credentials)
How to show up in a way that actually sticks with people
The mindset and messaging shifts that make you easier to talk about
If you’re tired of feeling like the best-kept secret—and ready for your name to come up first—this episode will get you thinking differently about how you lead your brand.
If you’re loving this episode, please take a moment to rate & review the show. This helps me get this message to more people so they too can ditch the hustle 24/7 life.
The Ramble Refinery with Heather Sager 
