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#383: Stop & Shop: Increasing Customer Engagement by Leveraging In-store Technology
The company that would eventually become Stop & Shop was founded in 1914 when the Economy Grocery Store opened in Somerville, MA. In four short years, 32 stores made up the thriving grocery chain. By 1942, Stop & Shop, Inc. became the company’s official name, and expansion into surrounding states continued. Today, Stop & Shop is one of the several grocery brands operated by Ahold Delhaize, with roughly 400 stores located throughout New York, New England, and New Jersey.
Stop & Shop was a finalist for this year’s Loyalty360 Awards at Loyalty360’s 2024 Loyalty Expo, taking home the Bronze Award in the Technology and Trends category for its innovation in engaging technology-adverse customers through in-store kiosks.
Mark Johnson, CEO of Loyalty360, spoke with Per Jensen, Head of Loyalty at Stop & Shop, about the reason behind implementing the kiosks, improving personalization, and securing program support from organizational leadership.
Watch the full interview here: https://youtu.be/4TtR5WL1qIw
Read the feature on Loyalty360 here: https://loyalty360.org/content-gallery/in-depth-exclusives/stop-shop-increasing-customer-engagement-by-leveraging-in-store-technology
