Novara Live 2025: The Year Labour Died?
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Dec 19, 2025 The podcast dives into the struggles of Labour in 2025, questioning if the party can recover from its declining popularity. They discuss the threats posed by Reform UK and the Greens to Labour's electoral prospects. The hosts explore the impact of housing policies and the call for more public ownership. A fascinating segment addresses the rise of AI deepfakes, featuring a viral fake Yanis Varoufakis, and the consequences of misinformation. Lastly, Bernie Sanders highlights the need for responsible AI development to safeguard democracy and employment.
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Labour's Year Of Brand Collapse
- Labour's support collapsed across 2025 with voting intention dropping from 26% to 18% and favourability plunging to -37.
- The party's brand damage reflects scandals, perceived dishonesty, and failure to raise living standards.
Labour's Strategy Misreads Lost Voters
- Helena argues Labour can't simply recapture lost voters and instead hopes to attract non-voters and former Conservatives defecting to Reform UK.
- Without clear living-standards improvements, she warns Labour cannot rebuild a coherent electoral coalition.
Two-Front Threat: Greens And Reform
- The Greens threaten Labour's existence by drawing liberal, younger left voters while Reform threatens Labour electorally in red-wall seats.
- Attacking left voters to appeal to centrists backfires when you also face credible competition on the left.