The Powers That Be: Daily
Tubi’s Gen Z Edge & HBO’s ‘Max’-iversary
Apr 19, 2024
Julia Alexander discusses Tubi's success with Gen Z and HBO's integration into Max. They explore Tubi's diverse content strategy and HBO's positioning in the changing streaming landscape. The conversation touches on audience expectations, branding strategies, and the challenges of competing in the streaming market.
23:01
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Quick takeaways
- Tubi's success stems from its ad-supported model appealing to Gen Z for content variety and accessibility.
- HBO's integration into Max has altered user experience with UI issues and a shift in brand value perception.
Deep dives
The Growing Popularity of Tubi
Tubi, an ad-supported free streaming service, has been rapidly gaining popularity, particularly among Gen Z viewers who gravitate towards its content and ease of access. Unlike subscription-based services like Netflix and Disney+, Tubi offers a vast library of older shows and movies, catering to audiences looking for character-driven programming. With a strategic focus on providing free and engaging content, Tubi's viewership has significantly increased, positioning itself as a prominent player in the streaming industry.
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