The Powers That Be: Daily

Tubi’s Gen Z Edge & HBO’s ‘Max’-iversary

Apr 19, 2024
Guest
Julia Alexander
Julia Alexander discusses Tubi's success with Gen Z and HBO's integration into Max. They explore Tubi's diverse content strategy and HBO's positioning in the changing streaming landscape. The conversation touches on audience expectations, branding strategies, and the challenges of competing in the streaming market.
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Episode notes
1
Introduction
00:00 • 3min
2
The Rise of Tubi in the Streaming Landscape
03:29 • 9min
3
Work Advice and Support Promotional Segment
12:27 • 2min
4
Evolution of HBO Within the Warner Brothers Discovery Merger
14:27 • 4min
5
Max: Performance and Challenges
18:54 • 6min